Former ATLAS spokesperson Fabiola Gianotti announces the change to Comic Sans (Video: CERN)
From today, all of CERN’s official communication channels are switching to exclusive use of the font Comic Sans. The move comes after weeks of deliberation by CERN management and top web designers about how best to update the image of the laboratory for this, its 60th anniversary year.
This is an important year for CERN and we wanted to make a bold visual statement,” says CERN Head of Communications James Gillies. “We thought the most effective way to communicate our research into the fundamental structure of matter at the very boundaries of technology was by changing the font.” For Gillies, Comic Sans says: ‘This is a serious laboratory, with a serious research agenda.’ - “And it makes the letters look all round and squishy,” he adds.
The change of font is the first in a series of proposals ratified by management to update CERN’s image, including suggestions such as adding a selfie of Justin Bieber to the CERN logo and rebuilding the LHC in the shape of a triangle. CERN management also decreed that especially important physics results would from now on be accompanied online by animations of little clappy hands.
The changes will take effect 1 April 2014.